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Strategy consulting

In future, marketing and sales performance will be based on the strategic integration of four core disciplines: brand, content, user experience and sales.
We’re specialised in this transformation – with top-level expertise acquired by working for market leaders in each discipline.
We combine this experience with our rigorous, target-oriented approach – along with the systematic application of KPI systems.

We offer the following core services:

  • Strategic development for improved marketing and sales performance as well as providing active support to the entrepreneur and/or top management
  • Structured analysis and evaluation of sales channels and sales concepts
  • Structured, integrated analysis of the brand, content and user experience
  • Analysis of the market, the competition and target groups
  • Development of suitable measures and projects as well as active implementation support
  • Advice on customer clubs and events
  • Defining suitable KPIs for continued optimisation and performance improvement

The added value of working with us:

  • Target-based definitions or verifying the correct strategy through competent ‘sparring partners’
  • 35 years of practical experience at all sales levels
  • Integrated, digital perspectives and, at the same time, specialised top-level expertise covering the brand, the content, UX and sales
  • Independent advice ensuring effective and efficient solutions, free of vested interests from the commissioned service providers (agencies, etc.)
  • Assured implementation and goal tracking through active supervision
  • Full focus on improving your performance with the use of KPI systems

“Acquiring, inspiring and gaining the long-term loyalty of customers in today’s world requires the radical adoption of the customer perspective – it all comes down to the intelligent combination of the brand, content, UX and sales.”

Jan Staudinger

Topical reading tip: How to drive Marketing & Sales Performance in 2021

Marketing’s evolutionary course is sometimes bizarre. Isn’t it fascinating to know that the digital marketing transformation happening now returns in a way to the principles last valid when media marketing could hardly take place – namely before industrialization? …

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Organisational consulting

Integrated working in the four core disciplines (brand, content, user experience and sales) means the gradual consolidation of the marketing and sales units.
We will accompany you during this change – providing practical experience from an operational level up to top management. We know what counts.
We’ll analyse what tasks you will need to master in the future and what setup you will require to be successful – from internal perspectives to the service provider setup.

We offer the following core services:

  • Structured analysis of the existing marketing and sales setup with the focus on an integrated approach (separate monitoring also possible if need be)
  • Structured analysis of the necessary task profiles for marketing and sales in your company including individual weighting
  • Comparing the necessary task profiles with the skill profiles of the internal employees as well as identifying development opportunities if necessary
  • Development of optimisation proposals for the internal setup in line with your individual goals and based on the analysis results
  • Analysis and optimisation of the external service provider setup against the background of your necessary task profiles and internal setup

The added value of working with us:

  • Target-based definitions or verifying the correct strategy through competent ‘sparring partners’
  • Broad and in-depth practical knowledge of the demands of organisational setups in marketing and sales, covering the brand, content and UX
  • 35 years of practical experience at all sales levels
  • Assured implementation and goal tracking through active supervision

“Today, marketing and sales have to continually reinvent themselves in order to stay efficient and keep up with the pace of development – we’ll ensure you stay one step ahead.”

Ulrich Staudinger

Topical reading tip: Setup of the most effective and most efficient service provider pool

One evergreen of marketing management generates more need for action during the current crisis than ever before: the setup of the most effective and most efficient service provider pool irrespective of the number of service providers included …

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Process consulting

Despite new tasks and organisational structures, it is a must for marketing and sales to establish processes with maximum efficiency in order to function optimally in today’s fast-paced world.
We’ll help you find and establish the right processes – for the best mix of trends (e.g. agile methods) and your individual field of activity.
Together, we’ll define the most efficient procedures and the most suitable and most feasible implementation steps – always practice-based and hands-on.

We offer the following core services:

  • Analysis of existing processes in marketing and sales with the focus on effectivity and efficiency (separate monitoring also possible if need be)
  • Development of optimisation proposals in line with your individual goals
  • Evaluation of progressive process logics such as Agile/SCRUM and, if necessary the adaption of such for optimising the given processes or sub processes
  • Documentation of the process logics for fast and uncomplicated implementation
  • Supervision during the implementation of adapted and/or new process logics

The added value of working with us:

  • Target-based definitions or verifying the correct strategy through competent ‘sparring partners’
  • Broad and in-depth practical knowledge of today’s demands with marketing and sales processes
  • Realistic approaches – due to 35 years of practical experience
  • Assured implementation and goal tracking through active supervision

“We’re already living in the era of real-time marketing – we’ll help you set up your processes in marketing and sales in such a way so that your customers will be able to sense this.”

Jan Staudinger

Topical reading tip: 6 steps to improve your process performance in marketing and sales

For many years it has become clear that in order to take marketing and sales to the next level the challenges of achieving maximum speed with maximum responsiveness must be overcome. Much has been said and written about this subject  …

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KPI consulting

Key figures enable the consistent tracking of targets to take place. Growth in marketing and sales performance depends greatly upon this.
We believe in the use of KPI systems as a central driving force for company performance – our experience shows what possibilities this opens up.
Together, we’ll develop an individual KPI system to track your corporate goals – with the focus on easy applicability, even with regard to daily operations.

We offer the following core services:

  • Analysis of your KPI system with the focus on marketing and sales
  • Alignment with your corporate vision and your concrete goals
  • Identification of optimisation potentials with regard to your KPI system
  • Visualisation of KPI systems in the form of dashboards for an aggregated overview and better control for the performance management
  • Supervision when implementing the action recommendations

The added value of working with us:

  • 35 years of experience in successful KPI-driven management
  • Distinct practical knowledge of KPIs with analytical excellence
  • Proven success in data-led decisions including turn-around cases
  • Assured implementation and goal tracking through active supervision

“The systematic application of key figures is the basis for the achievement of your targets – together we’ll develop an individual KPI system that enhances your success and makes it apparent.”

Ulrich Staudinger

Topical reading tip: KPIs as the key to more performance

Do you ever get the feeling that you could achieve your corporate goals so much quicker if everyone was pulling in the same direction? Or know the situation when everyone is working flat out yet the overall performance leaves much to be desired? …

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