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Sanitary, Heating, Air-conditioning

The building supplies industry in Germany is traditionally characterised by its strong links with the specialist trades. Particularly in the sanitary/heating/air-conditioning sector (but also with regard to ventilation and refrigeration technology), two-to-three-tiered sales models dominate, at least in the lower performance bracket. The DIY sector accounts for a small proportion of this with the online trade taking an increasing share, particularly in the sanitary/plumbing sector.

The added value of working with us:

  • Sound knowledge of the market and detailed know-how and practical understanding of its particular features for all matters concerning corporate strategy, competitiveness and marketing
  • High level of expertise in the subject areas of strategy/corporate development and performance enhancement with KPI processes as well as general topics in the building supplies sector
  • Exploiting synergies in marketing and sales

Sports

In the age of the ‘experience economy’ and increased body awareness in society, the sports industry is constantly gaining momentum. The offer is rapidly expanding, products are merging with services and even with sales and marketing channels – social media and digital touchpoints show in the direction the industry is taking. Marketing and sales must therefore concentrate all the more on an integrated approach if they want to remain effective in the digital age.

The added value of working with us:

  • Specialising in an integrated approach and the development of brands and customer experiences that work end-to-end and use omnichannel approaches to link the physical world of sport with the digital one
  • High level of expertise in the subject areas of strategy/corporate development and performance enhancement with KPI processes
  • Neutral perspective without ties to service providers/agencies

Media

Digital transformation is having a particularly notable effect on the media industry as its business model is based upon those services that are being fundamentally altered by increased digitalisation. Media companies not only have to react to changing marketing conditions but have to totally rethink marketing and sales. This comes with major challenges but also with huge opportunities for achieving new growth and performance levels by adopting an integrated approach.

The added value of working with us:

  • Sound knowledge of the media market in connection with marketing expertise
  • High level of expertise in the subject areas of strategy/corporate development and performance enhancement with KPI processes
  • Neutral perspective without ties to service providers/agencies