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6 steps to improve your process performance in marketing and sales


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For many years it has become clear that in order to take marketing and sales to the next level the challenges of achieving maximum speed with maximum responsiveness must be overcome. Much has been said and written about this subject. In reality, however, things tend

KPIs as the key to more performance


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Do you ever get the feeling that you could achieve your corporate goals so much quicker if every was pulling in the same direction? Or know the situation when everyone is working flat out yet the overall performance leaves much to be desired? Typical reactions

How to drive Marketing & Sales Performance in 2021


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Marketing’s evolutionary course is sometimes bizarre. Isn’t it fascinating to know that the digital marketing transformation happening now returns in a way to the principles last valid when media marketing could hardly take place – namely before industrialization? As a matter of fact, modern, customer-focused

The setup of the most effective and most efficient service provider pool


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One evergreen of marketing management generates more need for action during the current crisis than ever before: the setup of the most effective and most efficient service provider pool irrespective of the number of service providers included. To some companies and industries the crisis will