Having the best product is still no guarantee for sustainable company success. In what form the product should reach the customer, when and via which channels are all tasks for the sales division or sales management. In the B2B sector, direct sales, direct sales through sales agents, wholesale distribution, OEM sales and online sales are all common. All distribution systems place different demands on personnel numbers, qualifications and organisational structures. A variety of sales management methods may be applied depending on the organisational structure and the basic conditions.