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Sanitary/heating/air-conditioning building supplies branch, building services and measurement technology

The building supplies industry in Germany is traditionally characterised by its strong connection to the professional trades sector. In the sanitary/heating/air-conditioning branch, but also with regard to ventilation and refrigeration technology, it is the 2 and 3-step sales models that particularly dominate, at least in the lower performance range. A small proportion is taken up by the DIY sector and an increasing amount by online retailers especially with regard to sanitary supplies.

In the sanitary sector, issues such as design, water consumption and barrier-free access are the main driving forces of development. Multi-brand concepts, private brands and online trading platforms are currently fuelling the debate on distribution channels.

In the heating and air-conditioning sector, energy efficiency, smart home communications and hybrid solutions are the main areas of development. Due to the technical focus here, the topics of advisory skills, service orientation and market preparation by inviting tenders assume particular significance.

Your benefit with KPI Consult Staudinger
  • Sound knowledge of the market and detailed know-how and practical understanding of its particular features for all matters concerning corporate strategy, competitiveness and marketing
  • High level of expertise in the subject areas of strategy/corporate development and performance enhancement with KPI processes as well as general topics in the building supplies sector
  • Broad technical knowledge in the heating/sanitary fields
  • High flexibility due to comprehensive experience at all levels, in various distribution channels and different work scopes