The large German market is for many foreign companies a very attractive prospect. Those wishing to successfully sell their products or services on the German market must be represented locally – either with the use of their own sales structure or indirectly through, for instance, retailers, sales agents or joint venture partners. Due to the intense competition and particular circumstances concerning sales channels, organisational structures, associations, etc., a professional market launch strategy is an absolute necessity for a successful start.
The implementation of the strategy relating to selecting the location, choosing premises, searching and selecting personnel, preparing company formation formalities, PR, promotional activities as well as making initial contact with key clients is decisive for success market entry.
For companies that are already represented on the German market and are aiming to reorganise/reposition/change their sales channels, receiving professional, external consultancy can be extremely helpful.